Here I introduce my "Cordero Fist" model for small business online marketing. It's the updated version of the "Cordero Hand" model first espoused in a Marketing presentation when at UCD studying Commerce in 1995.
All tagged Sales
Why your Sales Wheel is NOT turning
Here I discuss the severe lack of Sales, Marketing and Management integration within the Pub and Restaurant business. Owners are giving away chunks of margin and enabling diverging strategies within each component. By focusing on intergration and collaboration they can not only achieve more but do it with less.