Here I introduce my "Cordero Fist" model for small business online marketing. It's the updated version of the "Cordero Hand" model first espoused in a Marketing presentation when at UCD studying Commerce in 1995.
All in Driving Business
Those beach bum surfers... they knew this all along!
Here I discuss the importance of Simon Sinek's Golden Circle and spending time understanding what our motivations are. Whether we are a person, a team or a company - discovering, communicating and agreeing our true purpose is fundamental to long-term success. Thanks to Michael Riley for the surfer pic, Adam Leipzig, Simon Sinek and Barry Chandler.