Here I introduce my "Cordero Fist" model for small business online marketing. It's the updated version of the "Cordero Hand" model first espoused in a Marketing presentation when at UCD studying Commerce in 1995.
Irish Embassador to USA... interview in progress?
Came across this example of a good interview...
Those beach bum surfers... they knew this all along!
Here I discuss the importance of Simon Sinek's Golden Circle and spending time understanding what our motivations are. Whether we are a person, a team or a company - discovering, communicating and agreeing our true purpose is fundamental to long-term success. Thanks to Michael Riley for the surfer pic, Adam Leipzig, Simon Sinek and Barry Chandler.
Come back ZinZan, all is forgiven... CCTV saves lives!
Here I discuss the importance of CCTV and how it can be used not only to catch pick-pockets and deter break-ins but actually save the lives of customers and staff.
The game is boring if no-one's scoring!
Ok so with Apps like Tinder and so forth people no longer need to go out and meet but that doesn't mean you don't create a public place that is amenable to people meeting. Here I discuss how I turned an Old Mans Pub into the hottest meat market in town!
Your biggest Sales Channel still thinks it's the 1980's
It still fascinates me how so many pubs and restaurants are still applying communications technology from the 1980's to their most important sales channel. Here is discuss the advantages of a simple divert to a Data Enabled House Mobile Phone.
In adversity look for the positive! I've found my purpose
On this crazy morning - I have been moved to action.
AaaS... Alcohol as a Service!
Here I discuss the similarities of Pub and Restaurant sales with the now all guns blazing SaaS models of selling software. I talk about AaaS and how the lessons of running a pub or restaurant can help SaaS leaders.
Bad Review... Great Opportunity
For most owners and managers around the world their biggest issue with Social Media is the "Trolls" or bad reviews they can so easily be lumbered with. After 10 years I have learned some great tips in turning bad reviews into great opportunities.
In the world of Food & Drink, an Irish Bar Manager who has no baggage is like a Brazilian attacking midfielder - Golden.
This a very true story about the value of my Assistant Manager Michael Murphy and how he saved my life.
The Guinness + APP - My Damascus moment.
Here I discuss the 1st time I realized that we were in fact operating in a parallel universe and that we needed to take control of our marketing and do everything ourselves. The pubs were still asleep while the breweries tried their best to wake them up.
Slattery's Pub chooses G Suite
Here I discuss the wonderful advantages of G Suite and other plug and play technologies that allow staff in Pubs and Restaurants to collaborate across shift zones and on various creative projects.
Why your Sales Wheel is NOT turning
Here I discuss the severe lack of Sales, Marketing and Management integration within the Pub and Restaurant business. Owners are giving away chunks of margin and enabling diverging strategies within each component. By focusing on intergration and collaboration they can not only achieve more but do it with less.
Slatterys Pub… 10 years with an “Outlier” finally comes to an end
My last post on Slattery's Facebook Page which I have worked on for 4 years. After 10 years and an incredible record I am leaving to start my next adventure. I thank my friend and boss Irial Slattery and staff, customers and suppliers who have all helped make it the best 10 years of my life.